Positioning

11 Easy Ways to Jump Start Your DIY Marketing Strategy

by Ivana Taylor May 27, 2011
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It’s the middle of the year and by this time you’ve been running a series of marketing strategies.  Some have worked and some didn’t.  This is a good time to stop and debrief about what worked in your marketing plan and why – and what didn’t work and why.  Use this handy checklist to see [...]

How to Use Less Than Shameless Self Promotion to Sell Your Business Book

by Ivana Taylor May 27, 2011
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Have you written a book yet.  It’s old marketing hat that writing a book builds instant credibility.  But it’s the publishing and promoting part that gets most business authors stuck.  Today’s guest, Aaron Goldfarb is the author of  ”How to Fail: Self Hurt Guide“, an in-your-face book about how to fail at everything. While the [...]

How to Profile Your Customer in 10 Words or Less

by Ivana Taylor February 9, 2011
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Are you still describing your ideal customer as “everybody” or “college men between the ages of 18-25″? Stop it! It’s limiting your marketing potential and customer attracting power. Get to know your customer in a way that you can describe them in under 10 words. Here’s how.

Does Your Marketing Plan Use “Timing” to Competitive Advantage?

by Ivana Taylor February 5, 2011
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Are you using TIMING to your marketing advantage? Check out these small business books and articles that will help you get and keep more customers.

How Should A CEO Post on a Blog? A Great Example From Fanminder

by Ivana Taylor August 1, 2010

One of the most common pieces of advice that I share is for small business CEOs to get out there and blog.  Yes — get out there and actually write your blog posts.  Take what’s inside your head and share it with your customers and potential customers. I’m often met with this “deer in the [...]

How to Find Riches in Target Market Niches

by Ivana Taylor July 18, 2010

There are really only two ways to successful market yourself on the internet: Participate in a well, targeted niche. Identify and “own” the keywords associated with that niche. There are lots of great free keyword tools out there.  My favorites are Google’s keyword search tool Aaron Wall’s SEO Book Keyword Search Tool Keyword Discovery Market [...]

Start Marketing Yourself Online in 30 Minutes or Less

by Ivana Taylor February 5, 2010

It’s easier and faster than ever to get the word out about you and your company and expertise.  One of the fastest growing trends in marketing is “Guest Posting on other blogs.”  Basically, all there is to it is writing an informational and educational article about your area of expertise and literally submitting it to [...]

How to Build an Emotional Relationship With Your Customer

by Ivana Taylor October 23, 2009

It’s easy to say “Find your ideal customer.  Figure out what’s important to them.  Then develop a system to get them to choose you every time regardless of price.  But how do you actually DO that.  This outline will take you through the step-by-step of identifying your ideal customer and the emotional triggers that will [...]