» 30 Minute Marketing
-
A Valuable Lesson Reputation Management from John Warillow, Author of “Built to Sell”By Ivana Taylor on March 5, 2010 | No Comments
I’ve just recently read and reviewed John Warillow’s book “Built to Sell” (It’s not up yet, so I’m sending you to this article by John himself!) This is an outstanding book and if you own Michael Gerber’s eMyth, then “Built to Sell” is a must buy and a must read. (more…)
-
Start Marketing Yourself Online in 30 Minutes or LessBy Ivana Taylor on February 5, 2010 | No Comments
It’s easier and faster than ever to get the word out about you and your company and expertise. One of the fastest growing trends in marketing is “Guest Posting on other blogs.” Basically, all there is to it is writing an informational and educational article about your area of expertise and literally submitting it to blogs that might be interested in your content. (more…)
-
NPR Finds Social Media Builds Loyalty – What About YOU?By Ivana Taylor on January 16, 2010 | 3 Comments
I’m an NPR addict. That means that just about every time I’m in the car, the radio is set to our local NPR station. One of my favorite shows is Weekend Edition with Scott Simon. Today, Scott was talking about their recent “Social Media Survey” and actually read from some of the results — which are included on their blog post. (more…)
-
How to Use Customer Frustrations to Get Them to Choose YOUBy Ivana Taylor on December 30, 2009 | No Comments
What are the top 7 frustrations that keep your typical customer up at night? Put them down on a list and then match them up with a solution you offer that makes the frustration go away. (more…)
-
How to Increase Your Revenues By Creating a Sales FunnelBy Ivana Taylor on December 29, 2009 | 4 Comments
Are you wondering where your next sale is coming from? If you are, then you may NOT be using a sales funnel. This simple tool can help you identify new sales opportunities within existing customers as well as get you thinking about which new customers you should start working on next. (more…)
-
Create a Portfolio to Build Enthusiasm and Trust for Your WorkBy Ivana Taylor on December 23, 2009 | No Comments
Do you have customers that don’t trust you because they’ve gotten a raw deal from another company? Here’s an easy way to build trust AND loyalty without sacrificing price. (more…)
-
A Quick Tip on Pricing for ValueBy Ivana Taylor on December 20, 2009 | 1 Comment
How many times have you kicked yourself for not charging more? Like most projects everything seems to take twice as long and cost 3 times as much. So how can you compete and get more business without losing your shirt?<!–more–>
One thing we know for sure is that it’s very rarely about the price. People only care about price when they don’t know WHY to choose YOU.
Think about pricing by the project. TELL your customer all the little extras that you provide or what you guarantee – like showing up on time. People choose based on what’s important to them. Focus on that and price accordingly.
-
Creative Business Cards by Moo.comBy Ivana Taylor on December 17, 2009 | No Comments
Is you business card a yawn – Just a white card with your name, address and phone number? (more…)
-
6 Minutes to Getting What You WantBy Ivana Taylor on December 10, 2009 | 1 Comment
Are you sick of meetings that go on forever? Stick to this 5-point outline and get what you want in six minutes or less. (more…)
-
Send in Your Quick TipsBy Ivana Taylor on December 7, 2009 | No Comments
DIYMarketers is in search of you simplest and easiest tips to include and turn into articles and videos.
Videos are HOT HOT HOT! Everyone says you should do videos to market your business. I’ve done a few and will continue to do them — but I just HATE myself on video. I hate myself on any recorded media at all so that’s why I’m asking you to send me YOURS. (more…)
Membership Site Software