Discussions

Small Business Tips for Connecting With Customers

by Ivana Taylor May 18, 2009

  In today’s #DIYMKT Tweet Chat we confronted the issues of connecting with customers.  We all know it’s good to connect with customers, but actually doing it leaves most of us a little confused. What does connecting with customers mean? Laurie Burkons (@burkonsconsult) said “Connections are mutually beneficial. Reaching out is one-sided, although the first [...]

Small Business Tips on Emotionally Connecting with Customers Part 1

by Ivana Taylor May 18, 2009

I just ran across an article that outlined the recent results of some studies that again show that more than 85% of our decision-making is EMOTIONAL and not rational. We’ve all known this to be true on a very basic level, but for whatever reason, we still cling to this notion that we need logical [...]

Easy Tools That Will Help You Connect With Customers

by Ivana Taylor May 5, 2009

The really neat thing about an economic shake out is that it forces us to focus on real value.  It’s then that we find out that real value doesn’t come from fancy graphics (no offence to my artistic friends) or expensive mail campaigns.  Real value comes from the creative ways that we choose to use [...]

Why Do Our Marketing Plans SUCK?

by Ivana Taylor April 26, 2009

The Diy Marketers Guide To A Magnetic Marketing View more presentations from Ivana Taylor. A couple of weeks ago, I was a presenter at the Office Space Co-Working BizCamp.  When I asked what they wanted to hear about, Kelly Brown’s answer was “Marketing Plans.”  At first I was excited.  This was a topic I had [...]

Tweet Chat: The New Way of Presenting and Communicating

by Ivana Taylor April 26, 2009

I’ve been teaching a presentation class for years – but it’s very clear that how we communicate has changed.  Of course live presentations are still standard.  But now there are webinars and teleseminars and countless ways to involve an already multi-tasking audience. Today we’re going to chat about all the different ways you present and [...]

#DIYMKT Chat : Clear Head Trash and Take on Success

by Ivana Taylor April 26, 2009

This week the #DIYMKT chat is going on location to Office Space Co-Working in Akron.  I was a presenter at their first #BizCamp and it was not only a great experience, but I met some fantastic people that I wanted to share with you. Noah St. John is not only a thought leader on success [...]

Tweet Chat: Finding Your Blue Ocean Strategy

by Ivana Taylor April 13, 2009

The biggest challenge any organization has is finding out what sets it apart from other alternatives; DIFFERENTIATION. A great differentiator is a great profit generator.  But how do you figure that out?  If you haven’t read “Blue Ocean Strategy” then get your hands on that book right now and see if you can go through [...]

April 13 Tweet Chat: The Living Marketing Plan

by Ivana Taylor April 8, 2009

Download of Tweet Chat : The Living Marketing Plan   Have you adjusted your marketing plan for this economy? Did you see it coming? Did you get your budget slashed?  What have you done about it? Do you have a quick and dirty marketing planning system that you use? What’s the most creative adjustment that [...]

Creating and Communicating Your Personal Brand

by Ivana Taylor April 6, 2009

A few weeks ago,  I received an advanced copy of Dan Schawbel’s new book,”Me 2.0.”  Dan is the editor and publisher of Personal Branding Magazine and now, he can add author to the mix. I had the book on my pile of intended reading for review, but then Dan told me that he was having [...]

Personal Branding Discussion on the Next #DIYMKT Chat on April 6

by Ivana Taylor April 1, 2009

Until recently personal branding was only something we discussed as it related to Oprah or Martha Stewart or Cher.  Personal branding was something celebrities managed – not us regular folks. The popularity of social media has changed all that.   Join the conversation as we discuss how personal branding has effected our business and our life. [...]