Viral Marketing

Advertising That People Will Recommend to Their Friends

by David Nelson December 2, 2010
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I have seen the future of advertising! It’s interesting and interactive, and at least for the moment it’s free. Welcome to the rapidly evolving world of social media for business. Two excellent examples of such “ads” are by Blendtec, a commercial blender manufacturer (B2B), and by T-Mobile, a cell service provider (B2C). You might not [...]

How to Use Facebook to Recruit Online Survey Respondents

by Ivana Taylor June 24, 2010

I have to admit something to you — I’ve been avoiding blind brand surveys because it often requires a huge expense in finding a good list.  But no more! You already know that Facebook is now the biggest repository of demographic and psycho graphic information on the web.  And right now, marketers are having more fun than [...]