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Read “1% Windfall” and Build a Profitable Small Business

by Ivana Taylor April 24, 2010

If you were to think of your small business as a human body, then let’s carry the analogy a little further and say that your revenue stream is the bloodstream of your business.  It flows through your business “body” and nourishes all the “cells.”  I won’t take this analogy too much further other than to say that when we aren’t paying attention to the pricing component of the marketing mix, we are starving our business-body of the nutrients it needsRead More

From Small Business Trends

Read “1% Windfall” and Build a Profitable Small Business

Is Your Business Smart or Stupid? Read Smart Business Stupid Business and Find Out

by Ivana Taylor April 10, 2010

Smart Business Stupid BusinessWhether you’ve just started your business or been in business for a while, “Smart Business Stupid Business” is a book you’ll want to have.   This isn’t one of those books you read for entertainment – it’s a book you’ll want to have on your reference shelf because it answers many (if not all) the financial and administrative questions you might have around starting and running a smart business.

What’s the Difference Between a Smart Business and a Stupid Business?

According to authorsRead More

From Small Business Trends

Is Your Business Smart or Stupid? Read Smart Business Stupid Business and Find Out

Do Articles in Article Directories Bring Traffic?

by Ivana Taylor January 31, 2010

I’m often asked why I bother writing for different article directories on the web. After all, aren’t I just helping the directory sites generate and monetize their own traffic? Where’s the BIG benefit for me?
The simple answer is that article directories bring traffic to your blog and website.
But there are other reasons why you should [...]