News

Latest Study Reveals 6 Insights to How Technical People Buy

by Ivana Taylor August 25, 2010

Q. In what ways do business owners purchase technical products differently from you or me? A. They don’t You probably can’t believe that someone actually funded a study to tell you this — but they did and I am SO GLAD.  Ivy Worldwide is a social media, marketing and word of mouth company conducted a [...]

7 Tips For Local Search That Aren’t Just for Local Business

by Ivana Taylor July 6, 2010

CLEVELAND – GetListed.org is traveling around the country like a group of tent evangelists trying to get the word out to any small business that will listen:  Local Search is IMPORTANT and it’s important to every business and not just pizza shops and retail businesses.  This past week they were in Cleveland with SEO experts [...]

Why Amish Businesses Thrive

by Ivana Taylor May 29, 2010

About a month ago I received an email from Erik Wesner asking me to review his new book “Success Made Simple: An Inside Look at Why Amish Businesses Thrive.”  I said “Yes” because I was completely intrigued by the topic.  This is about the second time in as many months as I’ve seen Amish and business success linked together. And I couldn’t wait to receive the review copy of the book and see what all the chatter was about.

Success Made SimpleI wonderedRead More

From Small Business Trends

Why Amish Businesses Thrive

21 tips that make your articles almost read themselves

by Ivana Taylor May 27, 2010

“In a world where everybody is screaming for your reader’s attention, you need your articles and blog posts to stand out,” says researcher and writer Michael Low.
“To stand out you need to make your articles easy to read.”
“Fortunately, readership studies teach lowly-writers like you and me a thing or two about “how” your readers like [...]

“The Language of Trust” Teaches Communications Lessons in a Skeptical World

by Ivana Taylor May 22, 2010

In the recent movie “Invention of Lying” Ricky Gervais lives in a world where everyone tells the truth.  And since everyone tells the truth all the time, there is no reason to doubt anything they say as being nothing short of honest.  The movie succeeds in making us laugh.

But it also drives another, much more serious point home; in real life, we are surrounded by lies.  In fact, we’ve become  so disenchanted with the messages we hear, that we’ve turnedRead More

From Small Business Trends

“The Language of Trust” Teaches Communications Lessons in a Skeptical World

By: Mike Saunders

by Ivana Taylor May 11, 2010

I just created an app that may be helpful, it’s “The Social Media Dashboard”: www.TheSocialMediaDashboard.com (free)

Mike Saunders, MBA

Author of: “The PRISM Salvation-a 3-Step Solution to Social Media Domination for Busy Business Owners”
Available on Amazon!
Get the 1st Chapter here:
www.ThePrismSalvation.com/Book
http://budurl.com/PRISMFanpage

By: Shea Maultsby

by Ivana Taylor May 11, 2010

Thxs for helpful list. It is my understanding that Mac version of OffiSync will be available in late 2010. Until then any suggestion for similar desktop app for Mac users?

The Referral Engine: Teaching Your Business to Market Itself

by Ivana Taylor May 8, 2010

The Referral Engine by John JantschIf we all know that referrals are the best, most cost-effective marketing strategy, then WHY OH WHY do we continue to leave referrals up to fate or some happy coincidence?  I honestly don’t know.  In fact, it’s frustrating to see so many new, ideal, wonderful and profitable clients simply going un-harvested, just because you treated referrals as something that just happen and not like a powerful strategy.

Well, it seems that I am not the only one.  John Jantsch, author of “DuctRead More

From Small Business Trends

The Referral Engine: Teaching Your Business to Market Itself

Will Video Content Replace Written Articles on The Web?

by Ivana Taylor April 30, 2010

In this short audio I’ll be discussing the growing popularity of video content on the web and how it might impact your article writing career.
I’ll discuss the answer to three questions:
1.  Is written content taking a back-seat to online videos?
2. Will written content play a smaller role in the future of the Internet?
3.  What [...]

Freedom From the Daily Grind Doesn’t Mean Freedom From Work

by Ivana Taylor April 29, 2010

When I “retired” some years ago, I didn’t suddenly stop working. Quite the contrary. I actually started really working for the first time.
You see, up until that time, I was working for someone else – a boss. I was spinning my wheels. And frankly, I felt more like a slave than an [...]