Features

B2B Marketing: Do’s and Don’ts of the Holiday Season

by Adam Blitzer December 12, 2011
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 The holiday season is in full swing, and along with eggnog, packed shopping malls and cold weather, this time of year brings with it a valuable marketing opportunity. Make the right move and you’ll end the year on a favorable note; make a marketing blunder and you could end up on the naughty list. This [...]

5 Ways to Run Your Social Media in 30 Minutes a Day

by Tammy Kahn-Fennell December 8, 2011
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The social media sphere is busy, it’s 24/7. People often ask me, how do I have a social marketing strategy without being chained to my desk? The answer is use tools. You need to automate what you can, semi-automate what you can’t. Automation is not a dirty word on social media if used correctly. Here are [...]

5 Types of Marketing Videos Every Small Businesses Should Use

by Raj Malik December 5, 2011
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Before YouTube, online videos were relatively few and far between. But with YouTube’s popularity and the explosion of video clip sites like Vimeo, online videos are nearly everywhere.  We use them to get “how to” demos, watch movie trailers, funny clips from TV shows, and the latest crazy blooper.  The explosion of these clips have been [...]

Purpose To Prosperity: The 3 Questions That Create All the Answers

by Derrick Hayes December 3, 2011
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Who are you? What are  you? Where are you? The answers to these questions can pave the way for you to find your calling or purpose. Once you find out who, what and where you are your purpose can lead you to prosperity. Who am I? I learned early in life that I would be successful. [...]

How to Bring Your Marketing Plan to LIFE

by Ivana Taylor November 30, 2011
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Have you had that hopeless feeling about your marketing plan lately?  There is a good reason for that — you may not have a process for putting you marketing ideas and plans into actions that actually make your plans come to life. Let’s say that your marketing objectives are really CONVERSATIONS that have a life [...]

Hummingbirds, Bears, and Your Business

by Steve Wilkinghoff November 30, 2011

I was watching a show a few weeks ago about bears and how to they go about preparing to survive the winter (don’t worry, my wife makes fun of my geeky television viewing choices too).  Bears have this amazing ability to store up energy from the food they eat and then use it to sustain [...]

One-Page Marketing Plan Success Story

by Ivana Taylor November 30, 2011

If you haven’t done a marketing plan because you feel overwhelmed — join the club!  I recently heard from Ann Brinkerhoff, a credit union president,  about her experiences with putting a marketing plan together with her management team.  She was kind enough to write her story out and I thought it would be fun to [...]

Google+ Company Pages or Facebook Fan Pages?

by Ivana Taylor November 22, 2011
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If you’ve heard about Google+ company or brand pages and you’re exasperated with wondering if you should do it. the answer is YES. I’m not sure if you remember product directories; but back BEFORE the internet, one of the biggest jobs in marketing (and certainly tedious) was making sure that you were listed in a series of [...]

How to Hire a Marketing Company

by Ivana Taylor November 21, 2011
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Even thought this is DIYMarketers and I advocate doing most things yourself.  That doesn’t mean you should shy away from getting professional help — the marketing kind, that is. My goal at DIYMarketers is to guide you through the process of having big marketing results on a low budget, and believe it or not, hiring [...]

7 UP: The Blueprint for Getting Up When You’re Down

by Derrick Hayes November 19, 2011
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Have you ever had a trial or tribulation? If not then the rest of this article is not for you. I wrote this article for the ones that have been through something. The next time you fall down, you don’t have to stay down. I use the number 7 because it means completion. Your life [...]