Social Media

4 New Opportunities for Marketers From Google+

by Guest December 14, 2011
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Google got the month of November off to an interesting start by finally launching its much anticipated Google+ Pages, which are exclusively designed for business, brands, and other professionals. Many have been waiting on this feature for months, and now that it has finally arrived, observers are expecting business to pick up for the trendy [...]

5 Ways to Run Your Social Media in 30 Minutes a Day

by Tammy Kahn-Fennell December 8, 2011
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The social media sphere is busy, it’s 24/7. People often ask me, how do I have a social marketing strategy without being chained to my desk? The answer is use tools. You need to automate what you can, semi-automate what you can’t. Automation is not a dirty word on social media if used correctly. Here are [...]

5 Types of Marketing Videos Every Small Businesses Should Use

by Raj Malik December 5, 2011
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Before YouTube, online videos were relatively few and far between. But with YouTube’s popularity and the explosion of video clip sites like Vimeo, online videos are nearly everywhere.  We use them to get “how to” demos, watch movie trailers, funny clips from TV shows, and the latest crazy blooper.  The explosion of these clips have been [...]

If You’re New to Blogging, Try a Blog Carnival – Here’s How

by Ivana Taylor September 9, 2011
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This post originally appeared on Strategy Stew — because that’s the blog that attracted the #WordCarnival host, Tea Silvestre.  I’m posting here because I’d like you to consider doing something similar in your industry.  Blog carnivals aren’t just for bloggers – this is a truly creative way to engage other thought leaders in your industry [...]

How to Use Involver to Drive Web Traffic to Your Facebook Page

by Martina Iring August 1, 2011
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Involver is an easy to use Facebook Tab Tool that integrates social media channels into your Facebook page I visit a lot of Facebook business pages. I’m always poking around, checking out different small businesses, liking and commenting. That’s part of what being an internet marketer is all about. In many cases, the Facebook page [...]

Three Tools for Managing Your Social Media Marketing

by Ivana Taylor July 20, 2011
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Do it yourself marketing has seen several evolutions in the past several years. With the advancement of internet technology and then the social media revolution, DIY marketing has had to make several adjustments. In many ways, marketing has become intrinsically married to the internet and social media culture. For many DIY marketers, this can be [...]

Convert Facebook Fans to Paying Customers in 3 Easy Steps

by Ivana Taylor July 14, 2011
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If you’re like most business owners it’s what you want, and getting it done is easier than you think. After a year of interviewing the best social media sellers I found the common thread: Businesses selling goods and services on Facebook give customers a reason to offer more than a “like.” Here’s their trick: Using [...]

Nimble is a New Social CRM Tool That Streamlines Your Sales and Social Media Activities

by Ivana Taylor July 1, 2011
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I’m always being asked for strategies to increase the ROI of social media.  DIYMarketers are busy folks and no one has any time to waste. My advice to every crazy-busy  small business owner who has recognized that social media as a marketing vehicle is just too valuable to pass up is to streamline and automate [...]

Social Media: Building Your Brand Across the World

by Ivana Taylor June 23, 2011
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In today’s technology-based world, social media is a crucial aspect of your marketing campaign. Think about it, everyone has a Facebook account, a Twitter handle, or a LinkedIn profile. And now, with smart phones proliferating the market, all of these social networks can be accessed with the touch of a button anywhere in the world [...]

Consistency is the Key to Internet Marketing Success

by Ivana Taylor June 15, 2011
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It takes more than setting up a website to find success online these days.  A company website is certainly the foundation of any internet marketing strategy, but it’s more about the overall online presence of the company.  A target audience member should be able to interact with a company or brand via many different touchpoints [...]