Raj Malik

5 Types of Marketing Videos Every Small Businesses Should Use

by Raj Malik December 5, 2011
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Before YouTube, online videos were relatively few and far between. But with YouTube’s popularity and the explosion of video clip sites like Vimeo, online videos are nearly everywhere.  We use them to get “how to” demos, watch movie trailers, funny clips from TV shows, and the latest crazy blooper.  The explosion of these clips have been [...]

4 Steps to Developing a Memorable Small Business Brand

by Raj Malik November 3, 2011
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What is your small business brand? Most small businesses have a rough time creating a brand that people can either connect with or that makes a lasting impression.  That is not unusual because think of what small businesses are up against when it comes to branding.  Large companies like Apple, Microsoft, Intuit and Symantec invest [...]

The Online Trust Issue – Tips to Find the Right Trust Seal for Your Small Business

by Raj Malik September 6, 2011
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All small online businesses face a common issue.  They do not have a large brand name, awareness, nor sufficient credibility because people are not familiar with the vast majority of small businesses.  Consequently, small businesses who do not clearly and convincingly demonstrate trustworthiness and reliability, face lost sales, abandoned shopping carts on their websites and [...]