Phil Simon

Understanding the Social Customer

by Phil Simon February 16, 2011
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One of the recurring themes in The New Small is a new breed of customer, one that utilizes social media and networks to a great extent. These people understand the power they now wield over companies–and they sure don’t have the patience to navigate the mazes of 1-800 number menus. They want answers to their [...]

Time to Upgrade?

by Phil Simon February 7, 2011
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Phil Simon, author of “The New Small” gives his own brand of DIY Marketing advice by showing small business owners and CEOs how they can use today’s technology options to cut cost and create competitive advantage.

Five Things to Look For in a New CRM Application

by Phil Simon January 15, 2011
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So, the customer relationship management (CRM) system that you purchased back in the 1990s has run its course. You’re thinking about going in a new direction but you don’t know where to start. What to do? In this post, I discuss some of the considerations in potentially making the jump to a new CRM Note [...]