Paul Rosenfeld

Fanminder Evolves its Offer to Better Serve Retailers and Shoppers

by Paul Rosenfeld February 27, 2012
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Do you remember 2008? The economy was red hot. Facebook Pages was brand new. Twitter, a mere pup. Texting just taking off in the U.S. The Apple iPhone had just launched a year earlier – without the App Store. In the world of customer marketing back then, email was the most reliable and adopted electronic [...]

5 DIY Fanbase Marketing Ideas You Can Implement in 5 Minutes

by Paul Rosenfeld September 16, 2010
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At Fanminder, we’re on the front lines of a re-invention of marketing. The days of expensive local newspaper or Yellow Pages ads are fast waning. Direct mail lost its punch years ago. And even email is on the ropes, knocked about by a bevy of real-time communications services such as texting, Twitter, and FourSquare. With [...]