by Joe Hendershot
November 13, 2010
Objectives, strategies and tactics must work together Want to feel better now about next year? Then finish that marketing plan so you have that behind you – and frankly it isn’t all that complicated. First, remember that in the b-to-b world, marketing is not “advertising”. Effective marketing combines selling, customer retention, customer service, sales lead [...]
by Joe Hendershot
October 11, 2010
Struggling to Determine Your Marketing Budget? In the b-to-b space, “task” budgeting is often the best method. One of the most often-asked questions of b-to-b marketers, “How do I determine or set my marketing-advertising budget?” Let’s look at some options… The most common business-to-business marketing budget approaches are: 1) A percentage of expected sales revenue [...]
