Ivana Taylor

OK… OK I’m Going to Blog – Now What?!

by Ivana Taylor February 6, 2012
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Now that you’ve decided that you’re actually going to start some kind of blog, you’ve bumped up against the BIGGEST barrier to actually DOING it — Getting started. What’s involved in actually starting a blog? Choose a platform.  To start blogging you’re going to need a blogging software – otherwise known as a “platform.”  There [...]

10 Free Resources Your Small Business Will Love

by Ivana Taylor February 1, 2012

Matt Heinz, the CEO of Heinz Marketing sent me this list that appeared in an article he wrote for his own blog.  His first post on DIYMarketers, 10 Ways to Automate on a Shoestring, has been such a hit that I’m sending you MORE of his wonderful resources! The following is a list of 10 [...]

Personal Branding Strategies that Target High Net Worth Clients

by Ivana Taylor January 24, 2012
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It might seem crazy to be talking about high net worth clients in an economy that’s tanked.  But it shouldn’t surprise you to hear that high net worth individuals are still spending — and spending big. There have been several studies on high net worth individuals and they all show that big spenders spend on [...]

How to Choose a Project Management Applications

by Ivana Taylor January 23, 2012

If you’ve made the commitment to “Get Organized!” in 2012 — then you might have been exploring the many project management tools that are out there. It can get absolutely overwhelming when you see all the tools out there and really hard to choose one. Who should use project management tools and why Sales people [...]

Your Guide to Designing and Printing Business Card’s

by Ivana Taylor December 26, 2011

Are you still using that same tired business card?  Why not take a fresh new look at your cards and see if a re-design can spruce up your brand. If you’re one of those people who feel that sticking a fork in your eye might be a preferable way to spend your time to designing [...]

What Will Google+ Supporting Pseudonyms Mean for Marketers?

by Ivana Taylor December 22, 2011
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Google+ is still new territory for most DIYMarketers – in this informational piece, Francis Santos reports on Google’s change in policy as it relates to using your name or a pseudonym or company name. As Google+ matures, it is embracing changes that certainly appear to be for the better. Aside from recently lifting the invitation-only [...]

A New Way to Create a Marketing Plan That Inspires You

by Ivana Taylor December 19, 2011
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There is a powerful new course being offered by Marketing Profs University  between January 12 and January 25 on small business marketing.  I’ve been asked to lead a group through the process of implementing their marketing plan. In today’s post, I’m going to give you a flavor for what we’ll be covering in the course [...]

The Most Popular Marketing Automation Software [Infographic]

by Ivana Taylor December 9, 2011
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If you’re not automating your marketing yet, then you are missing out on a cost efficient and powerful way of connecting to a broader audience. The folks at Capterra, who help people find software for their business  have put together a fantastic and informative infographic on the most popular marketing automation software from several different [...]

How to Bring Your Marketing Plan to LIFE

by Ivana Taylor November 30, 2011
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Have you had that hopeless feeling about your marketing plan lately?  There is a good reason for that — you may not have a process for putting you marketing ideas and plans into actions that actually make your plans come to life. Let’s say that your marketing objectives are really CONVERSATIONS that have a life [...]

One-Page Marketing Plan Success Story

by Ivana Taylor November 30, 2011

If you haven’t done a marketing plan because you feel overwhelmed — join the club!  I recently heard from Ann Brinkerhoff, a credit union president,  about her experiences with putting a marketing plan together with her management team.  She was kind enough to write her story out and I thought it would be fun to [...]