Healy Jones

Take Advantage of the Power of Your Older Blog Posts

by Healy Jones May 25, 2011
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Your older blog posts aren’t just sitting there – they have powerful SEO juice and may also be attracting decent numbers of visitors. Don’t let them go to waste! Consider adding targeted links and marketing messages to your highest page ranked older posts. All those old blog posts don’t just sit there gathering dust; Google [...]

Powerful Free Press Release Tool

by Healy Jones April 21, 2011
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Press releases can be a great way for a small business owner to get the word out about a new promotion, product, location and more. And press releases can also be powerful search engine optimizations tool that can pay dividends – in the form of targeted organic search traffic – for years to come. But [...]

Meta Description: The Most Important SEO Ad Copy Many Marketers Forget

by Healy Jones February 25, 2011
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You’ve spent hours working with your designer to make your landing page look great; you’ve optimized the headers and paragraph text;  you’ve even got the right keywords in your press release. But did you remember to write a compelling meta description for the people who find your site via a search engine? Don’t forget the [...]

Keep a Press and Content Library

by Healy Jones December 28, 2010
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If you are in the habit of routinely pitching and interacting with reporters, then it is a great idea to keep a “press library” where you store the content you’ve created for reporters. Recently there have been several times when different reporters have been working on similar stories, and having the ability to quickly hit [...]

A SEO LinkedIn Tip

by Healy Jones November 16, 2010
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Ivana has been publishing some great tips on using LinkedIn as a customer communication tool. A strong LinkedIn profile offers some other benefits, and one of the most overlooked is the ability to use your profile as a search engine optimization tool for your business. LinkedIn give you the opportunity to have up to three [...]

Simple Tool to Get More Out of Email

by Healy Jones November 12, 2010
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If you are like me then you are constantly using email to market to and communicate with your customers/leads. I send hundreds (if not more) emails a week. I love getting replies to my emails (I always use my email address as the reply to, since email is a low cost way to begin a [...]

Conference Money Saving Tip

by Healy Jones October 19, 2010
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This cash saving tip may not be totally kosher, but it did work for my startup… We wanted to attend a very expensive conference to market our new service to potential partners – but the registration fee was just not in the budget.

Quick Tip: Test The Subject Lines in Your Marketing Emails

by Healy Jones October 10, 2010
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Do you use email marketing and email blasts to keep in touch with your current customers and prospects? (You should be!) Did you know that you can gain valuable marketing insights into your customers’ behaviors from them at the same time as you are marketing to them?

Online Chat – a Powerful Sales and Marketing Tool

by Healy Jones September 26, 2010
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If your company makes a lot of sales through your website, or if a large number of your sales are initiated by customers visiting your website, you should consider adding live online chat to your site. Online chat Live online chat allows visitors to your site to click on a button to have an online [...]