Adam Blitzer

B2B Marketing: Do’s and Don’ts of the Holiday Season

by Adam Blitzer December 12, 2011
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 The holiday season is in full swing, and along with eggnog, packed shopping malls and cold weather, this time of year brings with it a valuable marketing opportunity. Make the right move and you’ll end the year on a favorable note; make a marketing blunder and you could end up on the naughty list. This [...]

8 Key Tactics the Pros Use for Marketing Automation

by Adam Blitzer November 8, 2011
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So you’ve just deployed your new marketing automation system — or you’re thinking about doing so soon. Now what? For a small business, particularly one with just a handful of employees, going too fast can backfire. If you look at marketing automation as a strategy and start slowly rather than trying to learn every feature [...]

How to Succeed in Business Without Really Trying

by Adam Blitzer August 17, 2011
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Today’s guest post is by Adam Blitzer, COO and Co-founder of Pardot, a marketing and email automation system.   The key to sales and marketing in a small business is efficiency. Marketing automation technology can help tremendously by eliminating manual effort and nurturing leads. Small companies often have a seat-of-your-pants approach to marketing, simply because they [...]