About
Welcome to DIYMarketers. I’m glad you stopped by. I’m Ivana Taylor – the publisher of DIYMarketers. It’s an online publication — much like a printed magazine — only much less formal and more interactive.
If you’re a small business owner who’s wearing the sales and marketing hat — then this is a great stop for you. It’s really a site where you’ll find marketing short cuts for people who either don’t have time, the inclination or energy to sift through the morass of marketing information out there. That’s my job. Then — I share it with you in easy, bite sized pieces.
DIYMarketers – It’s Like a Cliffs Notes to All Things Marketing in an Online Magazine
Remember being in high school or college and just being deluged by tons of reading and information. Maybe if you didn’t have other things to do (like have a social life or go to that party) you might have actually enjoyed taking the time to read through “War and Peace” or maybe you read the original, but reached for the Cliffs Notes to help you pick out just the important things for the exam.
We Filter Out The Fluff So You Get More Good Stuff
What sets DIYMarketers apart is that we are marketing experts who sift through the morass of marketing info, strategy, trends and tools every day. Then, we pull out only what matters and share it with YOU.
Think of us as your marketing referral resource. We’ve used it, tried it and done it and will only recommend what works best so you don’t have to waste your time.
Busy CEOs Will Appreciate:
About Ivana Taylor
You Can Call Me Ivana (like “even-a” you can say it)
When I decided to leave my big corporate job as Worldwide Director of Marketing for a divested division of Monsanto, I vowed that I would build a business that would allow me to spend my time doing what I love to do:
I figured that if you’re going to build a million dollar enterprise, it might as well be doing something you love.
Out of that simple decision, I created Third Force. This is the boutique strategic marketing firm where I get to “talk to people”, help them identify their ideal customers, and develop marketing systems that will get these customers to choose them every time regardless of prices.
I also have this ridiculous business book addiction. Instead of steamy romance, give me a good book about buzz and I’m happy. As a result, Anita Campbell from Small Business Trends recruited me as her book editor. It’s one of my favorite activities because it allows me to stay current on some of the best thinking in small business. The other wonderful benefit is getting to know the authors a little bit better after the review is written. I still get completely giddy when an author sends me a note to say thanks for the review.
I started my first blog in 1999 on Blogger. I wasn’t much of a journal keeper or diary writer, so it’s no wonder that I didn’t know what to do with the blog I started. It wasn’t until 2007 that I launched Strategy Stew. It’s where I process information and try to make sense of what I’ve seen on the internet and in real life.
In 2009 I decided to start drinking my own lemonade and instead of just preaching about the power of turnkey marketing systems, I decided to create DIYMarketers.com. A membership community of scrappy, savvy marketers dedicated to getting and keeping loyal, happy customers without busting their budgets. That’s been a learning experience. It’s still in the early stages — so you’d better join now while I’m still learning and not charging.
Well, one thing leads to another and now you can see my content on AMEX Open Forum where I contribute as part of Anita Campbell’s experts. I’m also the blog editor for Survey Analytics and QuestionPro blogs and will contribute content here and there all over the web.
