It might seem crazy to be talking about high net worth clients in an economy that’s tanked. But it shouldn’t surprise you to hear that high net worth individuals are still spending — and spending big.
There have been several studies on high net worth individuals and they all show that big spenders spend on brand value and not just on price.
In this issue, we interviewed Patti Stanger, who is Bravo TV’s “The Millionaire Matchmaker.” Her clientele? Strictly millionaires who don’t have time to date because they’re too busy running their businesses. Wealthy individuals usually have higher expectations and can be difficult to attract, especially when you’re first starting out. This issue will explain how to go about being a brand that serves them.
Features:
- Full paid issue (February 1st): 19 articles total
- Sample issue: 8 articles total
- Interviews with: Patti Stanger (Bravo TV’s The Millionaire Matchmaker), Ali Velshi (anchor for CNN’s “Your Money), David Novak (CEO of Yum! Brands), Dan Roam (bestselling author), and Meg Hirschberg (Inc. Magazine columnist)
Here’s a free sample of Personal Branding Magazine for you and you can subscribe to Personal Branding Magazine.
Author: Ivana Taylor
Email: ivana@thirdforce.net
Site: http://diymarketers.com
About: Ivana Taylor is the publisher of DIYMarketers.com and the President of Third Force a firm that specializes in helping companies find their best customers and be the one they choose – regardless of price. She's an expert and book editor for Small Business Trends and a contributor to AMEX Open Forum.See Authors Posts (256)
