CLEVELAND – The CEO from a local company decided that getting his face pierced was actually less stressful and painful than figuring out what to do next with his marketing strategy.
Mike Johnson (not his real name) was sitting in his office wondering how he was going to get his existing customers to buy more and find new customers to replace the ones that fled his company after his last marketing strategy actually convinced them that his competitor was a better choice.
After pulling all his hair out and still being no better off, he headed to the local tatoo and piercing parlor and asked to have his face pierced because it was less painful than trying to figure out his next marketing move.
At least now, he really stands apart from his competitors — but not the way he had intended.
Just TOO Many Choices
When asked what took him over the edge Mike replied:
“There were just too many choices out there! All I wanted was to do some basic market research and find out what my customers wanted. So I went online and was completely overwhelmed by the choices in online surveys. Then I thought about doing an online newsletter — again – too many choices! Why isn’t there something out there that just helps me get the job done?! No – instead I have to read all this stuff, learn all this stuff. I don’t want to be a marketing expert — I just want to get and keep more customers! Can someone help me PLEASE?!”
It’s too bad he didn’t know about DIYMarketers.com.
DIYMarketers.com Provides Marketing Shortcuts and Summaries for Busy CEOs
Ivana Taylor, the publisher of DIYMarketers.com was appalled by this CEOs desperate act. ”Small Business CEOs should be having fun, making money and working with customers they love who love them back – not PIERCING themselves! This is nothing short of a tragedy.” she said.
When asked about what other options this now-pierced CEO had, she was quick to admit that the number of marketing resources out there was truly overwhelming, but that there was help for desperate CEOs. This is the reason she created DIYMarketers.com. To save CEOs from such painful and permanent damage.
“NO MORE!”, she said. From this day forward DIYMarketers.com has a new mission. Not just blogging for blogging sake. But content with a mission to make it easy for all small business owners to see clearly through the morass of marketing materials. DIYMarketers will guide you.
- Wondering what survey software to use? We’ve got choices and options for any budget and expertise level. (My face is QuestionPro)
- Stressing over scheduling meetings with lots of people — there’s a tool for that! (Try Tungle)
- Stuck on creating a killer elevator pitch (check out this template from OneCoach – it’s awesome)
- Want to connect with customers with a newsletter? Try Constant Contact!
Calling All Marketing Experts – CEOs Need YOU
Join Ivana Taylor’s cause and send in your marketing tips, recommendations, reviews and summaries. Let’s not let another small business CEO take such desperate measures.
Let DIYMarketers be the filter and repository for the best, easiest and most effective ways that we know to get and keep customers.
- Do you have a template that you use to describe an ideal customer? Let me know and I’ll feature it!
- What about a killer way to get to a Unique Selling Proposition? Leave your note, a link and an e-mail so I can pull it into DIY.
- Do you have a process that kicks ass at trade shows – we want to know about it!
The list goes on and on – let’s put our heads together and show CEOs that there is a better, easier way!
Act NOW!
Email: ivana@thirdforce.net
Site: http://diymarketers.com
About: Ivana Taylor is the publisher of DIYMarketers.com and the President of Third Force a firm that specializes in helping companies find their best customers and be the one they choose – regardless of price. She's an expert and book editor for Small Business Trends and a contributor to AMEX Open Forum.See Authors Posts (256)
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