NPR Finds Social Media Builds Loyalty – What About YOU?
I’m an NPR addict. That means that just about every time I’m in the car, the radio is set to our local NPR station. One of my favorite shows is Weekend Edition with Scott Simon. Today, Scott was talking about their recent “Social Media Survey” and actually read from some of the results — which are included on their blog post.
I’m not sure how much of this is true — but I had this impression that NPR was for “mature” people. In fact, one of my favorite sayings was the “I know that I’m getting old because I can’t get enough of NPR.” Well, it appears that one of two things is true; either the NPR audience is getting younger or the NPR audience is technologically progressive, because more than 7,000 NPR listeners follow their favorite personalities on Twitter and Facebook.
By the sound of Scott’s report this morning — they appeared almost surprised at how much social media has not only contributed to their brand equity, but to building customer loyalty.
If you’ve been holding back from using social media as a marketing strategy because you think that your audience isn’t using it — it’s time to do what I did — rethink your perceptions of your audience.
Tweets that mention NPR Finds Social Media Builds Loyalty – What About YOU? | DIY Marketers -- Topsy.com
6 months ago
[...] This post was mentioned on Twitter by Ivana Taylor, EZF_TopMoms. EZF_TopMoms said: RT @strategystew: NPR releases social media study results — Social media builds happier more involved listeners! http://bit.ly/4WwaZQ [...]
NPR’s Social Media Survey Results: Social Media Builds Loyal, Happy Listeners « QuestionPro Blog
6 months ago
[...] still not clear to me what NPR is going to do with the results – what specific changes will they make as a result? It’s clear from the responses [...]
uberVU - social comments
6 months ago
Social comments and analytics for this post…
This post was mentioned on Twitter by EZF_MomBlogers: RT @strategystew: NPR releases social media study results — Social media builds happier more involved listeners! http://bit.ly/4WwaZQ...
reputation management
4 months ago
In today’s business world it is equally important to live with the current status of the market and live accordingly otherwise our survival will be the hardest, here the case is like the survival of the fittest.Content can be posted on the web amount your company in blog posts or comments, customer review websites, community websites, social media forums and so on. As the Internet becomes an increasingly integral part of people’s lives, on-line reputation has become just as important aspect for todays business stability.