How many times have you kicked yourself for not charging more? Like most projects everything seems to take twice as long and cost 3 times as much. So how can you compete and get more business without losing your shirt?<!–more–>
One thing we know for sure is that it’s very rarely about the price. People only care about price when they don’t know WHY to choose YOU.
Think about pricing by the project. TELL your customer all the little extras that you provide or what you guarantee – like showing up on time. People choose based on what’s important to them. Focus on that and price accordingly.
Author: Ivana Taylor
Email: ivana@thirdforce.net
Site: http://diymarketers.com
About: Ivana Taylor is the publisher of DIYMarketers.com and the President of Third Force a firm that specializes in helping companies find their best customers and be the one they choose – regardless of price. She's an expert and book editor for Small Business Trends and a contributor to AMEX Open Forum.See Authors Posts (255)
