You wouldn’t dream of opening a brick and mortar business without at least putting a sign up on the door. You might even get a billboard telling people exactly which exit to take to get to your restaurant. Yet, so many small business owners think that if they put a web site up — their ideal customers will find them.
This really isn’t the case. An online business isn’t really all that different from a brick and mortar location. It’s just what I like to call “digital real estate.” You pay for the URL location (domain name) and you set up a web site (build a space) and then you have to literally put sign up so that your customer can find you.
Earlier this year, Jon Wuebben from Custom Copywriting, released a wonderful book, Content Rich Writing Your Way to Wealth on the Web. This short book is a web writers bible. It contains lots of wonderful tips that will have your customers finding you in no time.
In this short video clip Jon shares a few tips that you can implement right now in your writing. Go ahead, try them out. It will take just 30 minutes from start to finish and then see what happens with your traffic. Come on back and tell us how it worked for you.
Author: Ivana Taylor
Email: ivana@thirdforce.net
Site: http://diymarketers.com
About: Ivana Taylor is the publisher of DIYMarketers.com and the President of Third Force a firm that specializes in helping companies find their best customers and be the one they choose – regardless of price. She's an expert and book editor for Small Business Trends and a contributor to AMEX Open Forum.See Authors Posts (255)
