http://www.diymarketers.com/2009/09/02/creating-competitive-advantage/ Your Small Business Marketing Guide (tm) -- For CEOs with NO Marketing Department Thu, 29 Jul 2010 04:04:41 +0000 hourly 1 http://www.diymarketers.com/2009/09/02/creating-competitive-advantage/comment-page-1/#comment-4536 reputation management Fri, 02 Apr 2010 13:11:02 +0000 http://www.diymarketers.com/?p=1066#comment-4536 Just as improving organizational performance requires attention be given to inner, as well as outer, sources of competitive advantage, the leader of a company needs also to work at the inner level. That means not only making the right decisions and organizing the work, but also inspiring employees and bringing out their best. Just as improving organizational performance requires attention be given to inner, as well as outer, sources of competitive advantage, the leader of a company needs also to work at the inner level. That means not only making the right decisions and organizing the work, but also inspiring employees and bringing out their best.

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