The biggest challenge any organization has is finding out what sets it apart from other alternatives; DIFFERENTIATION.
A great differentiator is a great profit generator. But how do you figure that out? If you haven’t read “Blue Ocean Strategy” then get your hands on that book right now and see if you can go through some of the differentiation discovery tools they offer.
How did you find your differentiator?
What strategies do you use to set yourself apart from others?
Author: Ivana Taylor
Email: ivana@thirdforce.net
Site: http://diymarketers.com
About: Ivana Taylor is the publisher of DIYMarketers.com and the President of Third Force a firm that specializes in helping companies find their best customers and be the one they choose – regardless of price. She's an expert and book editor for Small Business Trends and a contributor to AMEX Open Forum.See Authors Posts (255)
