The end of October typically means that most marketing people are getting roped into some of that “Strategic Planning” we like to do toward the end of the year.
There is a much easier way to do this. Instead of scanning and researching EVERY possibility – when in doubt think SWOT: Strengths, Weaknesses, Opportunities and Threats.
Don’t Just Make a List – Answer the Questions
I’ve got this magic SWOT process that will knock your socks off and get your brain in such a tizzy that you will get your planning into turbo mode and be done before you know it.
Typically, we like to LIST Strengths, Weaknesses, Opportunities and Threats. But listing them doesn’t tell you what to DO NEXT. And that’s the key rule of Real-World marketing. What will you actually DO NEXT?
So, check out this SWOT Worksheet and download what you can DO NEXT to have a killer year.
Author: Ivana Taylor
Email: ivana@thirdforce.net
Site: http://diymarketers.com
About: Ivana Taylor is the publisher of DIYMarketers.com and the President of Third Force a firm that specializes in helping companies find their best customers and be the one they choose – regardless of price. She's an expert and book editor for Small Business Trends and a contributor to AMEX Open Forum.See Authors Posts (255)
