It’s easier and faster than ever to get the word out about you and your company and expertise.  One of the fastest growing trends in marketing is “Guest Posting on other blogs.”  Basically, all there is to it is writing an informational and educational article about your area of expertise and literally submitting it to blogs that might be interested in your content. (more…)

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I’m an NPR addict.  That means that just about every time I’m in the car, the radio is set to our local NPR station.  One of my favorite shows is Weekend Edition with Scott Simon.  Today, Scott was talking about their recent “Social Media Survey” and actually read from some of the results — which are included on their blog post. (more…)

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This article was originally written for AMEX Open Forum.  But unless you’re a registered member or an avid follower of @DIYMarketers or Twitter, you may have missed it.  That’s why I’m re-printing it here.  I hope that you find these tips both useful and easy to implement in 2010. (more…)

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What are the top 7 frustrations that keep your typical customer up at night?  Put them down on a list and then match them up with a solution you offer that makes the frustration go away. (more…)

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Are you wondering where your next sale is coming from?  If you are, then you may NOT be using a sales funnel.  This simple tool can help you identify new sales opportunities within existing customers as well as get you thinking about which new customers you should start working on next. (more…)

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Do you have customers that don’t trust you because they’ve gotten a raw deal from another company?  Here’s an easy way to build trust AND loyalty without sacrificing price. (more…)

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Don’t think of market research and customer feedback as an annual event.  Use it to leverage your marketing strategy and further build your brand.

Take some pointers from Proctor and Gamble and my experience with how they use customer feedback to build their brand and improve their product: (more…)

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How many times have you kicked yourself for not charging more?  Like most projects everything seems to take twice as long and cost 3 times as much.  So how can you compete and get more business without losing your shirt?<!–more–>

One thing we know for sure is that it’s very rarely about the price.  People only care about price when they don’t know WHY to choose YOU.

Think about pricing by the project.  TELL your customer all the little extras that you provide or what you guarantee – like showing up on time.  People choose based on what’s important to them.  Focus on that and price accordingly.

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Is you business card a yawn – Just a white card with your name, address and phone number? (more…)

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Are you sick of meetings that go on forever?  Stick to this 5-point outline and get what you want in six minutes or less. (more…)

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