I’m currently at the InfusionCon marketing conference in Phoenix, Arizona.  I’m here as part of Anita Campbell’s Small Business Trends team and our objective is to promote BizSugar — the only bookmarking site dedicated specifically to small business. (more…)

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I’ve just recently read and reviewed John Warillow’s book “Built to Sell” (It’s not up yet, so I’m sending you to this article by John himself!)  This is an outstanding book and if you own Michael Gerber’s eMyth, then “Built to Sell” is a must buy and a must read. (more…)

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Today’s guest post comes from Ron Finklestein, Your Success Coach.  Ron is an author and success coach.  His company, AKRIS works with entrepreneurs and business owners who want to build their business and balance their life.  Ron is called “Your Small Business Success Expert” by his clients because of his passion for their success and his knowledge of business. (more…)

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It’s easier and faster than ever to get the word out about you and your company and expertise.  One of the fastest growing trends in marketing is “Guest Posting on other blogs.”  Basically, all there is to it is writing an informational and educational article about your area of expertise and literally submitting it to blogs that might be interested in your content. (more…)

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I’m an NPR addict.  That means that just about every time I’m in the car, the radio is set to our local NPR station.  One of my favorite shows is Weekend Edition with Scott Simon.  Today, Scott was talking about their recent “Social Media Survey” and actually read from some of the results — which are included on their blog post. (more…)

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This article was originally written for AMEX Open Forum.  But unless you’re a registered member or an avid follower of @DIYMarketers or Twitter, you may have missed it.  That’s why I’m re-printing it here.  I hope that you find these tips both useful and easy to implement in 2010. (more…)

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What are the top 7 frustrations that keep your typical customer up at night?  Put them down on a list and then match them up with a solution you offer that makes the frustration go away. (more…)

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Are you wondering where your next sale is coming from?  If you are, then you may NOT be using a sales funnel.  This simple tool can help you identify new sales opportunities within existing customers as well as get you thinking about which new customers you should start working on next. (more…)

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Do you have customers that don’t trust you because they’ve gotten a raw deal from another company?  Here’s an easy way to build trust AND loyalty without sacrificing price. (more…)

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Don’t think of market research and customer feedback as an annual event.  Use it to leverage your marketing strategy and further build your brand.

Take some pointers from Proctor and Gamble and my experience with how they use customer feedback to build their brand and improve their product: (more…)

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