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There are a lot of things you can do to attract more customers. You can invest in heavy branding campaigns. You can advertise heavily to get your brand name out there. There are a thousand ways to attract more customers but there is only one sure fire way you can keep them long term and [...]

Other Articles

After Hours or Out of Office Voicemail Messages that Attract Your Ideal Customer

by Ivana Taylor May 14, 2012
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Attracting new customers is in the details — like your after-hours voice mail message. I just called one of my clients BEFORE business hours.  I knew the engineer was in, but the main phone lines were closed – so I got this after hours message. “The office is currently closed.  Please leave your name and [...]

7 Helpful Tasks to Improve Your Business When Growth is Slow

by Guest May 14, 2012
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Businesses need not shut shop when the economy is not in a good shape. Recession in the economy as and the reduction in spending capacity of people invariably affect the revenues of business organizations. Incorporating changes in the way a business functions can help cut costs to retain profitability and to create avenues for better [...]

5 Ways To Benefit From Customer Video Testimonials

by Guest May 10, 2012
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For any business owner looking to attract and convert more visitors, one sure way is to utilize and implement video testimonials from satisfied customers.  When used properly, these videos will make your website more visually appealing (and sticky!). Getting more exposure In today’s social media society, visibility is vital to being a leader among your [...]

5 Simple and free strategies for getting more customers online

by Guest May 7, 2012
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You probably know about some if not all of these strategies, but are you actually implementing them in your business right now? Too busy to implement anything? You’re in luck. I’ve chosen strategies where you can simply hire an virtual assistant and get them to execute on these strategies for you. Twitter direct message replies [...]

Building Customer Loyalty: 6 Steps to a Steady Customer Base

by Anita Brady May 5, 2012
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Scheming endlessly to reel in new customers for your small business is time consuming, inefficient and exhausting. Successful business plans, more often than not, strive for one goal: Customer loyalty. A smart, intuitive business model is shaped to prompt return customers — the make-or-break source of revenue for small businesses. So how do you win [...]

6 Crazy-Simple Ways to Build Your Influence, Your Brand and Your Bottom Line

by Ivana Taylor May 4, 2012
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Last year I wrote a couple of articles about influence.  The first was for AMEX Open Forum on why influence matters and the second detailed 10 ways that you can build your influence online. Influence was a hot topic over the last couple of years.  Fast Company played around with their own “Influencer Project” where [...]

Do Well By Doing Good: A Marketer’s Outlook

by Laura Moisei May 3, 2012
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Today’s customer is a connoisseur on how to save the world. And she actually does that, about once per hour. She rescues a tropical forest by eating a bar of chocolate and feeds the impoverished by wearing a pair of blue jeans. It’s via her favorite chocolate and blue jeans brands, of course. Fact: 93% [...]

6 Pinterest Screw-Ups You Don’t Realize You’re Making: A Beginner’s Guide to Pinterest

by Guest May 1, 2012
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1. Marketing to businesses instead of people The people who use Pinterest are individuals, not businesses, so if you are a B2C company, you are in luck! But if you are B2B, you’ll need to think harder about how to tailor your Pinterest strategy so that it appeals to individuals at the companies you want [...]

How Video Can Help Your Online Marketing Efforts

by Guest April 28, 2012
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Guest post by Sam Peters If you’ve heard of the recent popularity of online video advertising, you’ve probably dismissed its benefits as not applicable to your business and your business’ site. Video advertising is the new frontier for high-end commercials, you figure. It is difficult to implement and expensive to do so on a budget. [...]